“Which message elements (e.g., a celebrity, a sound, a color) contribute most to my brand identity?”
Which celebrity is most suitable to endorse your brand? Which background tune accompanying your commercial puts your audience in the best mood? Which color is the best choice for your print-ad?
The Message Identifier removes the guesswork from branding and marketing. It offers powerful predictions about which message elements will contribute most to your overall brand identity, evaluation and sales. Even an ad’s most obscure details are capable of adding brand value through unconscious process of conditioning (De Houwer, 2008).