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Implicit Association Testing in Marketing Research

Market researchers are currently embracing research methods that explore the subconscious depths of the customer’s mind. Consumers have only limited access to their own thoughts and preferences. Traditional research gathers nothing more than a sliver of all available market insights. Methods such as the Implicit Association Test (IAT), Affective Priming Task (APT) and the Go/no-go Association Test (GNAT) allow you to go deeper by measuring the strength of mental associations.

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Packaging Psychology

An implicit association guide to successful packaging design

Walking through the supermarket aisles, consumers require a mere split-second to form a judgment about a product.


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We never seize to be amazed by the scope and possibilities that implicit marketing research brings to the table. It's a true game-changer.

When you're interested, we'd love to meet and chat about how your brand may benefit.