Research tools
Packaging Identifier
"Which product or packaging design contributes most to brand identity, recognizability and sales?"
Call: +31 (0) 30 22 70 410
Amsterbrand offers powerful implicit research methods that quantify what customer's unconsciously think and feel about your brand.
Traditional marketing metrics such as surveys and focus groups capture only a fraction of what consumers truly think and feel about your brand.
People rarely choose brands by conscious thinking. Instead, their choices are governed by unconscious associations. We believe sound marketing research should tap into the deep unconscious.
Our goal is plain and simple: quantifying brand identity.
Amsterbrand offers state-of-the-art Reaction Time methods to measure implicit brand associations. We built upon a wealth of scientifically validated research on implicit cognition and associative learning.
Tom van Bommel
Science Director
The most exciting thing in marketing research, is uncovering what consumers can't say.
We never seize to be amazed by the scope and possibilities that implicit marketing research brings to the table. It's a true game-changer.
When you're interested, we'd love to meet and chat about how your brand may benefit.