Product and Packaging Identifier
“Which product or packaging design contributes most to brand identity, recognizability and sales?””
Advertising is merely the first station of the branding train. A major part of both sales and brand identity is shaped by what consumers see and feel at the point of purchase: the product and its packaging. Small intricate details are capable of unconsciously guiding the customer’s choice.
The Product and Packaging Identifier discards the guesswork from product and packaging design in favor of a rigorously profound scientific method. It enables to maximally reflect brand identity through associations, resulting in a competitive edge in recognizability and inducement of positive feelings. Which, in turn, leads the majority of emotion-driven consumer behavior (Scarabis, 2006).