Do I know you from somewhere?
Possibly. Amsterbrand is founded by Studio ST&T, a marketing agency. Rooted in psychological science, ST&T grew frustrated by the lack of methods that measure what people really think about brands. As a result, we decided to develop on what psychologists had been doing for a few years already: determining associative strength with reaction time measures. We molded the core methodology in a set of seven powerful marketing research tools.