We offer seven tools, each answering a different branding question.

Tools meant to quantify brand-level associations:

• Brand Analysis (measures current association of a brand and its competitors)
• Brand Tracking (measures brand associations over time)
• Campaign Analysis (measuring effect of a campaign on brand identity)

Tools meant to identify the most effective commercial, product design or packaging:

• Message Identifier (predicts which message alternatives adds most value)
• Product/Packaging Identifier (predicts which product or packaging design adds most value)

Tools meant to give directions when positioning new brands and products:

• Brand Extension Analysis
• Positioning Analysis