Brand Analysis

“How does our brand rank on a specific association?”

Brand Tracking

“How does our brand identity develop over time?”

Campaign Analysis

"To what extent did a campaign impact our brand identity?"

Message Identifier

"Which message elements contribute most to our brand identity?"

Packaging Identifier

"Which product or packaging design contributes most to brand identity, recognizability and sales?"

Brand Extension Analysis

"How well does this brand extension fit our brand?"

Positioning Identifier

"Which brand positions are available in the customer's mind?"